AI Insights · Timothy · July 2023
Top 5 Health and Fitness Apps on iOS in the UK: Q2 2023 Performance
In Q2 2023, the top 5 health and fitness apps on iOS in the UK showed varied performance in weekly downloads, revenue, and active users. Data from Sensor Tower highlights trends for JustFit, Impulse, Strava, MyFitnessPal, and AllTrails.
During the second quarter of 2023, the top 5 health and fitness apps on iOS in the United Kingdom exhibited notable trends in their performance metrics, according to data from Sensor Tower. Here's a closer look at how these apps fared in terms of weekly downloads, revenue, and active users.
JustFit: Lazy Workout & Fit from Enerjoy Pte. Ltd. experienced fluctuations in weekly downloads, starting from about 32K at the end of March and dipping to 14K in early June, before recovering to 17.7K by the end of June. The app's weekly revenue peaked at around $41K in early April and saw a decrease to about $24K in mid-June, ending the quarter at approximately $38K. Active users steadily grew from 54.6K in late March to 65.3K by the end of June.
Impulse - Brain Training by GMRD Apps Limited saw a significant increase in weekly downloads, moving from 8K in late March to a peak of 38K in mid-May, before stabilizing at around 18.4K by the end of June. Weekly revenue followed a similar trend, starting at $23K and peaking at $42K in late June. Active users also saw substantial growth, rising from 23.5K in late March to 52.2K in mid-May, before leveling off at 32.2K by the end of June.
Strava: Run, Bike, Hike by Strava, Inc. maintained a consistent performance throughout the quarter. Weekly downloads ranged from 13.6K to 21.3K, with a peak in early May. The app's weekly revenue remained strong, fluctuating between $166K and $227K, peaking towards the end of June. Active users were consistently high, starting at 400K in late March and reaching up to 459K in early June, before ending the quarter at 435K.
MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. showed stable weekly downloads, varying between 15.4K and 18.6K. Weekly revenue saw a steady pattern, starting at $171K and peaking at $215K in late April, with a slight dip to $188K by the end of June. Active users for the app remained robust, starting at 800K in late March and peaking at 917K in late May, ending the quarter at around 816K.
AllTrails: Hike, Bike & Run by AllTrails, Inc. demonstrated a gradual increase in weekly downloads, starting at 12.7K and reaching up to 20.7K in early April, before stabilizing at around 13.2K by the end of June. The app's weekly revenue showed a similar pattern, peaking at $86.7K in mid-April and ending the quarter at approximately $59K. Active users increased from 28.1K in late March to 43K by the end of June.
For more detailed insights and data on app performance, visit Sensor Tower.